Rhodri Davies is a member of a farming family from the area around Cors Caron near Tregaron. In 2000, he branched out on his own by buying Pontargamddwr where he now lives with his wife and twin daughters.
He farms 400 acres on the slopes to the west of the Cors Caron Nature Reserve.
He has mixed flock of around 800 breeding ewes, which include Welsh Mountain, Aberfields, and Blue Faced Leicester and Texel crosses.
He also has a herd of about 15 suckler cows.